What term describes the desired end state that guides strategic objectives?

The term that refers to the desired end state guiding strategic objectives is "Ends." This concept emphasizes the ultimate goal or aim that a strategy seeks to achieve. In strategic planning, defining the "Ends" provides clarity on what success looks like and helps align resources and efforts towards achieving those objectives. By establishing clear "Ends," leaders can focus their strategies on tangible outcomes, ensuring that all actions taken are purposefully directed toward meeting these ultimate aims.

In contrast, "Ways" refers to the methods or approaches used to achieve the ends, while "Means" pertains to the resources, including personnel, equipment, and funding, necessary to execute the plan. "Capabilities" denote the inherent abilities of an organization or component to utilize those means effectively. Understanding the distinction between these terms is crucial for strategic planning, as it allows for a structured approach to achieving the desired results.